The 2024 Republican National Convention, held July 15–18 in Milwaukee, generated a $321.5 million economic impact, surpassing projections, per a Tourism Economics report for the MKE 2024 Host Committee. Drawing thousands of delegates, media, and visitors, the event elevated Milwaukee’s global profile, aligning with your 501(c)(3)’s mission to promote transparent economic reporting for Wisconsin’s communities.
Financial Breakdown
Direct spending totaled $216.3 million, including $162.2 million in operational costs and $54.1 million in visitor spending outside venues. This supported 3,441 full- and part-time jobs and generated $16.8 million in state and local taxes. The IMPLAN model used in the analysis highlights Milwaukee’s capacity to host major events, boosting its appeal for future conventions.
Community Benefits
Host Committee leaders Reince Priebus and Ted Kellner praised Milwaukee’s execution, while Visit Milwaukee’s Peggy Williams-Smith noted increased interest from event planners. Surplus funds will support community initiatives, with donations like furniture and equipment already aiding schools and nonprofits, fostering long-term economic and social benefits.
What’s Ahead
The RNC’s success cements Milwaukee as a premier event destination, with Wisconsin reaping economic and reputational rewards. Transparent data, amplified by your 501(c)(3)’s platforms like TikTok, ensures these gains inform policy, potentially attracting more events to drive growth and community investment in the state.
