Wisconsin has now earned back to back years of bragging rights as America’s most beer-loving state.
Wisconsin finished first in Innerbody Research’s latest ranking of states with the strongest interest in beer, marking the second consecutive year that Wisconsinites have claimed the top spot. The study analyzed a year of Google Trends data involving 36 prominent beer brands and assigned each state a search-interest score.
The Midwest held true to their traditions and occupied four of the top five spots. Wisconsin posted a score of 98.53, well ahead of second place Wyoming at 86.54. Kansas finished third, followed by Nebraska and Iowa. Seven of the top ten states were all located in the Midwest. (RELATED:Tiffany Makes Affordability Centerpiece of Wisconsin Governor Campaign)
Hawai’i came in last on the study, earning the state “least interested in beer.” Oregon, Maryland, Virginia, and California rounded out the list for the bottom five states with the least amount of interest.
Wisconsin has been one of America’s homes for commercial brewing since 1830. By 1960, nearly 200 breweries were operating across the state, including more than 40 alone in Milwaukee. The city became the home to nationally recognized names such as Pabst, Schlitz, Blatz, and Miller. The study also found that Miller Lite was the most popular beer in Wisconsin based on search interest.
The Brewers Association reported that Wisconsin had 247 craft breweries operating in 2025, ranking 14th nationally. Those breweries produced 651,660 barrels of craft beer during the year, the 11th-highest total in the country. Wisconsin also ranked eighth nationally in craft-beer economic impact per adult, while the state’s total craft-brewing economic impact reached approximately $2.15 billion. (RELATED:Packers Add Kaleb Johnson as Josh Jacobs Lands on Exempt List)
Those numbers are especially impressive at a time when the beer market has faced pressure from outside health and fitness trends. The Brewers Association reported that U.S. craft-beer production fell 4% in 2025, while the overall beer category declined 5.7% by volume.
